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Max Mara Spring Summer 2025 Runway Show

The Max Mara Spring-Summer 2025 fashion show takes us on a fascinating journey between science and magic. Hypatia, a pioneering woman, mathematician, philosopher, and astronomer who lived in Alexandria, Egypt in the 4th century, becomes the muse of the season. The collection explores geometry and precision through cuts and silhouettes with impeccable constructions and fabrics, while also embracing the magic brought by unexpected details. The color palette evokes hues "borrowed" from scientific laboratory instruments, as if aiming to create a magical chemistry.

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The Fall Winter 2024 Campaign

The Fall-Winter 2024 advertising campaign showcases a collection inspired by the evocative and modern works of the eclectic artist Colette, one of the most influential figures of the early 20th century. Impeccable coats, iconic jackets, skirts with gently undulating volants and dresses in elegant midnight blue define the Max Mara's woman-in-control.

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Remarkable Women

Max Mara believes any woman can be remarkable, no matter who they are, how they live, what they have accomplished. Shot by photographer Oliver Hadlee Pearch on the busy streets of London, the campaign features model Bibi Breslin as a woman who becomes an outward projection of her inner strengths. She wears the Olimpia Jacket, a signature piece that embodies the time-honoured quality of Max Mara clothes. The name, alluding to Greek mythology, signifies a female hero, reinforcing the idea that every woman can be remarkable.

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Venetia - Max Mara Resort 2025

Max Mara presents Resort 2025 in Venice. La Serenissima - the eternally beautiful city, so often represented as a woman embodying justice, harmony, power, progress, loyalty and grace is the perfect location for the Max Mara show. The collection draws inspiration from the multi-cultural influences that established the city as a powerhouse of global trade, a fulcrum of style and a dynamic centre for art and culture.

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The Inner Life

Modern, spare, yet deeply evocative. The Fall Winter 2024 runway show looks to Colette: multi-talented artist and feminist icon of the Belle Époque. Discover the silhouettes inspired by the rounded elegance of the 1910’s. Colette’s mannish classics are re-interpreted in impeccable officer coats and power jackets with camisoles and slipdresses providing a seductive counterpoint.

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Max Mara Coats Adventure - Roblox experience

Max Mara is thrilled to announce the launch of its first Roblox game, Max Mara Coats Adventure, an experience that blends art, education and fun.
Dive into this stylish and fluffy world to engage with adorable Teddy, create elegant garments, collect stitches, ride rollercoaster and gain unique UGC.

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Teddy Ten - Fluffy Residence London

Teddy has landed in London. The celebration of the Teddy Ten Anniversary continues with a special Holiday edition of the Fluffy Residence in Covent Garden, open to the public from December 16th to 26th, 2023.

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Yara Shahidi is the new Max Mara Face of the Future Award® 2023.

On November 30th, Yara Shahidi was honored as the 18th recipient of the annual WIF Max Mara Face of the Future Award®. Women In Film is a non-profit organization engaged in the promotion of equal opportunities for women, sponsoring creative projects by female artists and supporting and promoting the representation of women in all forms of media worldwide. This year marks the 50th anniversary of the Women In Film organization, which was founded in 1973.

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Teddy Ten - Fluffy Residence Milan

After the first stop in Chengdu, China, Teddy’s Fluffy Residence continues its global adventure in Milan. Made in celebration of 10 years of the iconic Teddy Bear Coat, the Fluffy Residence opened its doors at Portrait Milano, Corso Venezia 11, from November 11th to 18th, 2023, allowing visitors to immerse themselves in a world made entirely in Teddy fabric.

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Teddy Ten Pop-up in Harrods

In celebration of the 10th Anniversary of the Teddy Bear Icon Coat, the department store Harrods has launched a Max Mara Teddy Ten Pop-Up open from October 4th to November 14th 2023. Taking place on the ground floor, the interactive Teddy Pop-Up presents an experiential pathway, fun, games and, of course, photo opportunities. And fashion? Fully stocked with Teddy Ten special products such as the Sparkling Teddy Coat and, in a dedicated space on the 4th floor, the Mini Teddy for kids aged 5-12 years old with adorable matching accessories. The Teddy Ten is also taking over Brompton Road in London with three Harrods dedicated windows.
Max Mara Teddy Ten Pop-Up, Harrods, 87-135 Brompton Rd, London

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Max Mara, in collaboration with Collezione Maramotti, is delighted to present Microclima.

Microclima is the permanent site-specific work created by French artist Eva Jospin for the terrace of the Max Mara flagship store in Corso Vittorio Emanuele/Piazza del Liberty, Milan.
Enhancing the interior space of the store and juxtaposing it with the open space of Piazza del Liberty, the work stimulates reflection on a different perception – natural, physical, poetic – of space.
Microclima consists of a glass and metal greenhouse structure that encloses a world that is both intimate and closely connected to the outside world, with a vision that changes from day to night and with the seasons.

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Max Mara Resort 2022 - Local Color

The Resort 2022 Local Color Collection is set against the picturesque backdrop of Ischia. The inspiration is the journey, recalled by the writer Truman Capote in his collection of stories “Local Color”, from which the collection takes its name. Symbols of Capote’s narrative are his “swans”, beautiful women who led a glamorous life in search of perfection. With this collection Max Mara is seeking to appeal to a new generation of swans, today’s working women with different, yet equally glamorous lives. The film of the collection is directed by Ginevra Elkann, a director and niece of Marella Agnelli, one of Truman Capote’s “swans”.

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Cameluxe Ultra-fine insulating technology. Made in Italy from the Existing Powered by Imbotex Lab

CAMELUXE is a new frontier for mindful fashion: discarded camelhair fabrics are upcycled from our legendary coats (and not only) in order to create a warm insulating pad. It is capable of maintaining the same properties of virgin materials, without requiring additional consumption.

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Contemporary romances

A collection combining a sophisticated essence with true tailoring savoir faire, Max Mara Bridal is the perfect and practical companion to every modern fairy tale. Season after season contemporary classics live alongside new romantic styles with an edge, embellished by precious materials and refined details.

YES, I DO
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My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

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Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
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101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

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